Trova, from research to the map.

How we read the market for assignable real estate contracts, what we took from it, and the brand and homepage that came out of it.

For: Tzachi Joseph
Stage: Phase 7, homepage built; system written into specifications
Updated: 8 November 2026

Trova's homepage hero: Find it before it's listed, over an aerial neighbourhood with live deal chips — The homepage hero, built

What the market looks like.

Fourteen competitor homepages and two brands from outside the category, read from the live sites on 7 November 2026.

13 of 14

use a stock sans for their headline. None has a typeface of its own.

8 of 14

put "AI" in the hero. Four claim to be number one.

4 of 14

show a map. Only one shows a clock, though every contract expires.

0 of 13

say "assignment". The thing being traded is never named.

InvestorLift

The leading wholesale marketplace

Took: two plain doors, and deals as points on a map, which became our whole hero.

Broke: the AI-matching pitch and "#1". Before launch, we claim nothing we can't show.

BiggerPockets

The investor community

Took: its life: people, colour and momentum, where buyers already gather.

Broke: posed stock. Our people photo is a documentary porch handshake.

Xome

Auction marketplace

Took: real houses and plain deal types, set inside our deal cards.

Broke: the house as the hero, and the roof-chevron logo.

The rest, in a line each

PrivyTook: A dark, confident groundBroke: The ghosted interface

DealMachineTook: Search in the heroBroke: The glowing cyber grid

PropStreamTook: The trade's own wordsBroke: Exclamation marks and pop-ups

RoofstockTook: Restraint in the copyBroke: Quiet as the whole look

Auction.comTook: Aerial streets, and a clock on every dealBroke: The slogan of four verbs

OfferMarketTook: "Verified", shown with what was checkedBroke: Deals as an afterthought

SundaeTook: Reassurance in plain termsBroke: The call-centre funnel

RezzieTook: Naming buyers' real fearsBroke: The staged couple and the AI pitch

REsimpliTook: "Under contract", as the trade says itBroke: "UNLIMITED" and "#1"

Connected InvestorsTook: Pins on an aerial mapBroke: The rainbow headline

GoliathTook: White cards on a dark mapBroke: The "AI native" framing

BatonTook: The closed deal as a momentBroke: The lifestyle photo

CartaTook: Plain, exact wordingBroke: Quiet as a look

How we got to the map.

Two rounds. The first was correct and too quiet. The second found the life in it.

The gap

Nobody names the contract, shows the time left on it, or shows the checks behind "verified". That's where Trova stands.

Round 1, rejected

Two quiet directions, The Paper and The Floor. KG: Neither of these directions feels like they have any life in them, especially looking at some of the other competitors like BiggerPockets, Privy, Investorlift, and Xome.

Round 2, the map

Ten first screens. KG chose the live deal map with the Both Sides wordmark: I like the idea of showing the map. Then ten icons, and the keyhole pin: Lets go with 12 for now.

The ten icons drawn in round 2. The keyhole pin, I2, is lit.

Every deal on the map, with its paper behind it.

The position: the only marketplace that shows the paper behind every deal, because it trades the assignment itself and has no stake in the money. Escrow wording pending Tzachi

Find it before it's listed.

Every assignable contract, live on the map. Both lines Approved

Open the live homepage

Deal card: Every deal, with the paper behind it, with contract price, fee, ARV and spread — The deal card, with the signed contract behind it

The hero on a phone with two live deal chips — On a phone: two live chips, never fewer

Two sides: Buy the contract and List before your window closes, divided by a dotted mint route — Two sides of one deal

The close: Your next deal is already on the map, over the night map with mint pins — The same place at night

The map hero with three live chips and one Offer accepted chip — The map, three chips live

The system

The mark. A map pin with a keyhole: every deal is a point you can open. Approved

Small sizes. The keyhole stays open at 16, 24 and 32 px. Tested

DeepMintPaperWhite

Colour. A deep green world, white for the paperwork, and mint only for what's live. Proposed

2214 Elm St · $15,000 fee9 days leftOffer accepted1387 Oak · $14,500 fee

The deal chip. The same object on the map, on photos and on phones. It opens into the deal card and turns white when a deal closes. Approved

The keyhole pin. Deals on the map, passed checks and the steps of a deal. It lights mint when something passes. Proposed

The dotted route. Divides the two sides of a deal: mint dots that fade at both ends and drift. Approved

Type: Be Vietnam Pro, one family; tabular figures for money Proposed
Images: Documentary photographs in plain daylight, everything in focus Proposed
Motion: Chips pop in, cards settle, the map changes every 2.9 s Proposed
Never: "Flip", "fast cash", "AI", "#1", "guaranteed", or market numbers before launch

Every value is in specifications.md, marked approved by KG, tested, or proposed.

The calls so far.

Newest first.

8 Nov 2026Two sides divider made of mint dots; the close fades fully to nightKG: "Make it dots"
8 Nov 2026The full homepage built, and the system written into specificationsApproved items carry KG's words; the rest proposed
8 Nov 2026Hero lines: "Find it before it's listed." and "Every assignable contract, live on the map."KG: "Yes, add it"
8 Nov 2026Icon I2, the keyhole pin, with the Both Sides wordmarkKG: "Lets go with 12 for now"
8 Nov 2026The live map chosen; The Paper and The Floor rejectedKG: "I like the idea of showing the map"
7 Nov 2026Working name Trova, with Spreadline as the backupKG: "Lets go with Trova for now"

Waiting on Tzachi

Escrow. "Escrow partners hold the money" stays out of public copy until he settles the escrow model (PRD §15, question 3).
Fees and plans. The fee model, and which plan features are real.
Launch. Which states Trova opens in.